Strategy and DNA Development.
We carry out an intensive research in order to determine brand DNA and a winning growth strategy for two upcoming years: identify the brand positioning and form the road map — a detailed step-by-step plan outlining key retail activities, milestones (seasons and markets), audiences (groups and customer portraits), timing for all crucial to-market preparation activities and KPIs.
International Sales Campaigns.
We monitor high potential markets and engage key partners: showrooms, online platforms, trade shows, etc. Initiate the brand’s sales correspondence. Prepare all sales documentation including line sheets, order confirmations, invoices, present the collection to buyers and finalise orders.
Collection range plan creation.
With the means of benchmarking we critically assess the level of products’ competitive advantages from an international buyers’ point of view — determine the USPs and propose tangible solutions: review collection structure, pricing strategy and develop the range into a commercially-oriented assortment.
Long-term brand development and operations control.
Together with the team or designer we implement the changes required to fulfil the chosen strategy.
Dream Team creation.
We source, curate and train specialists required to complete the brand’s team: from finance to marketing to creatives.
GUDU
Brand Strategy and DNA identification. Collection range plan development.
GUDU
Sales Campaign organisation. Brand Management and Operations control.
KSENIASCHNAIDER
Consulting on Sales Strategy and Collection Structure. Staff trainings and sales team workshops.
KATRINE K.
Brand launch including Strategy, DNA, Collection Curation and Brand Management.
KATRINE K.
Wholesale Campaign and Runway Show during Paris Haute Couture. The brand gained ten retailers in the first season and sees ongoing sales growth. Clients include the princess of Saudi Arabia Basmah bint Saud bin Abdulaziz Al Saud.
O(FourFour)
Waterwear brand launch Strategy, Roadmap and Collection Buying Management.
LAKE Studio
Consulting on B2B Communications, Sales Strategy and Collection Structure.
ELENA BURENINA
Consulting on B2B Communications and Wholesale management. Sales team training.
GUNIA Project International Sales Campaigns
Gunia Project is a Ukrainian brand of exceptional things based on traditional ethnic cultures launched in 2017. President Zelensky – whose wife Olena has collaborated with the brand – has often selected Gunia Project products as gifts on state visits (in 2020 was pictured offering a decorative pot to Pope Francis). We developed The Gunia Project wholesale Strategy and operated its international launch.
KASTA Design Identity
Private Label Launch
Kasta is the largest marketplace of clothes, shoes and accessories in Ukraine. We were invited to create and launch a Private Label for the marketplace. We designed a Strategy and a Brand Vision for a Kasta design as a Ukrainian Youth Fashion Pioneer. A brand provides new possibilities for Ukrainian Youth to express their style affordably, a collaborative platform for local adored designers to launch their products, creating a proactive youth community: fashionable, diverse, friendly, authentic, edgy and with a sense of freedom and sincerity to express true desires and feelings.
KASTA Design Campaign
KASTA Design Collection Planning
SERENDIP.CC.
SERENDIP is a wholesale platform built for Ukrainian fashion brands and global retailers to collaborate digitally designed with a fashion designer’s vision. We conceptualised and initiated this project which was awarded a governmental grant from the Ministry of Culture of Ukraine.
SkyUp Airlines Uniform Design and Production
SkyUp Airlines is a young Ukrainian Airline company established in Kyiv in 2016. We have been honoured to create a vision for the stewardess uniform: a new bright orange uniform that combines a pantsuit with Nike Air Max sneakers. Wearing Nike AirMax ultimately gives a stewardess a new role — a female champion. The design of the new uniform fits the image of an active, independent woman caring about her work and health. This woman wears a comfortable costume and sneakers. We also launched collaborations with Ukrainian fashion brands for suits and scarves designs and managed production.
SkyUp Airlines Uniform Design and Production
In August 2021, the news about the new uniform was highlighted and covered all over the world's top news stories as CNN, BBC, Independent, Euronews, Reuters, Vogue, Calvert Journal, etc. It counts over 50 000 000 coverage of the news worldwide. That gave a fresh breath to the whole industry and became a worldwide benchmark of transformation in the aviation industry.